5 Demonstrações simples sobre Monetização de sites Explicado

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Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.

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Set ad targeting to buy only high-value impressions shown to the right audience. Save money on second-price auctions and pay just $0.1 more than the second bid. Adjust, stop, or boost campaigns based on real-time performance reports. To sum up, companies that leverage RTB programmatic don't have to buy inventory in bulk. Rather than wasting money on untargeted or irrelevant traffic, they consider every impression before paying for it. What Technology to Use to Buy Traffic via RTB?

With RTB technology, brands can automatically place ads in relevant spaces without much effort. Using their DSPs, they set up their targeting requirements. The DSPs select suitable impressions on open auctions, bid on them, and purchase. Aside from being a huge time saver, RTB makes paid marketing campaigns more productive and cost-effective by letting advertisers to: Minimize the manual labor involved in online advertising and hire a smaller team. Get access to the biggest selection of digital ad spaces and formats on the web.

With RTB, advertisers can monitor their campaigns easily without relying on vendors. Pelo need to reach out to multiple publishers and ask for reports, you can get them yourself on your DSP.

Because you don’t get to hand-pick publishers through real-time bidding, there’s the very real chance your ad might be seen by bots instead of real people. The rising sophistication of bots can also cause brands to gather inaccurate data on their campaigns.

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The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of here bidding on an open market with RTB.

Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.

DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.

Programmatic advertising involves buying and selling digital inventory using automated technology. RTB is a specific type of ad inventory buying that uses automated real-time auctions to sell impressions.

On the other side of the process, the advertisers use DSPs to manage their marketing campaigns by connecting with and purchasing ads on Ad Exchanges.

A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.